About Us

About Industrial Machinery Sales

Family-owned since 1985 — supplying world-class machinery to Australian industry from our Adelaide showroom.

Our Story

Industrial Machinery Sales and Service Pty Ltd was founded in Adelaide in 1985 by Brian George, who built the business from the ground up with a single mission — to bring the world’s best steel fabrication and processing machinery to Australian industry, backed by genuine local service and support.

Ben George, Brian’s son, has owned and led the business for the past 15 years, continuing the family tradition of deep technical knowledge, honest advice and long-term customer relationships. Today IMS is one of Australia’s leading suppliers of CNC beam lines, fibre lasers, bandsaws and fabrication equipment — representing world-class brands including Daito, AORE, Cosen, Accurl, Technomark, Toptec and more.

Based in Regency Park, Adelaide, we operate a large warehouse and working showroom where customers can inspect machinery before they buy. Our in-house field service technicians provide installation, training and ongoing support — and we carry genuine spare parts for every brand we represent.

We deliver machinery Australia wide, with customers in every state and territory ranging from small fabrication shops to large structural steel contractors and manufacturing operations.

1985

Year founded

40+

Years in business

14+

Brands represented

2nd

Generation family business

Why Choose IMS?

Family-Owned Since 1985

40 years of continuous trading under the same family. We’ve built our reputation on honest advice, technical expertise and standing behind everything we sell.

In-House Service Team

Our field service technicians handle installation, commissioning and ongoing maintenance. We don’t outsource — our own team services everything we sell.

Genuine Spare Parts

We carry genuine spare parts for all brands we represent. No waiting months — we stock what you need to keep your production running.

Inspect Before You Buy

Our Adelaide showroom has working machines on the floor. See them running and make an informed decision before committing to a purchase.

Meet the Team

A dedicated team with deep expertise across sales, service, spare parts and technical support.

Ben George — Owner and Sales Director

Ben George

Owner and Sales Director

Brian George — Founder and Service Manager

Brian George

Founder and Service Manager

Charlie George — Parts and Saw Blades

Charlie George

Parts and Saw Blades

Axay Patel — Service Technician and Install Manager

Axay Patel

Service Technician and Install Manager

Ken Itsuki — Daito Field Service Technician

Ken Itsuki

Daito Field Service Technician

Daito
Allen Yasuda — Daito Field Service Technician

Allen Yasuda

Daito Field Service Technician

Daito
Peibin Xiao — AORE Service Manager

Peibin Xiao

AORE Service Manager

AORE
Lu Geong — AORE Field Service Technician

Lu Geong

AORE Field Service Technician

AORE
Ben Pearson — Machine Sales Melbourne

Ben Pearson

Machine Sales — Melbourne

Our Brands

We represent the world’s leading manufacturers of steel fabrication and processing machinery.

Daito

CNC beam lines, bandsaws and mill bevel machines

AORE

CNC fibre laser cutting systems

Cosen

Industrial bandsaws for metal cutting

Accurl

Press brakes, guillotines and ironworkers

Ready to talk machinery?

Call us on 1300 797 720 or visit our Adelaide showroom. We’re happy to discuss your requirements and recommend the right solution.